In the past time, when you had some money to start with a product and liked, you could simply upload some keywords into Adwords and see ROI. Back when PPC was young, keywords were cheap and the SEM landscape was very less competitive. Today, the digital marketing specifically SEO and PPC have reached critical mass. Where a bid of less than a dollar once was able to ensure a place for your ad on the first page of the search results, now there are various other companies competing for that same keyword position. Costs are higher, the competition is tougher, and the mechanisms behind this PPC marketing are far more sophisticated. In order to get the most out of their PPC stand, people are turning towards professional PPC marketing companies who are able to provide a number of services including keyword research, ad creation, bid management, landing page optimization and much more. Marketing Adventure is one of the best PPC management companies in India